SMM manager of chocolife.me - SNCE speaker (Kazakhstan)
«Thank you very much) Happy to meet you and to participate))) See you there!»
Sales Director iD EAST – SNCE speaker
«Thank you for the excellent organization»
Marketing Communications Director Socialist – workshops visitor
«We look forward to new meetings, so keep up to date with all new events!»
Evangelist "VKontakte" – SNCE speaker
«Very good impression from the organization, and judging by what I had seen, SNCE in the future needs to do more workshops of conference»
Boomstarter – SNCE exhibitor
«Thanks very much, that was so caring of us. We are always happy to share experience and learn»
Exhibitors and speakers from the communication group M-Liner
«For us SNCE is an opportunity to see our competitors, increase customer base. Let the exhibition grow up, because then, next year, we will see new members here»
Investment analyst of Life.SREDA – participant of Speed Dealing
«Speed Dealing lasted longer than expected, because workshop has attracted a large number of start-ups. SNCE need to grow up and become an annual»
The representative of startup «Eventin» on Speed Dealing
«Thank you for the opportunity to communicate with people from whom you can get quality feedback and opinion about the project. I liked this format»
On March 14 the third Social Networking Congress & Expo finished in Moscow - business event for industry representatives who are already active in social networks or have only started to develop strategy of social media presence. Now it's time to sum up the results of this fruitful event.
"The world of SMM and digital-marketing is constantly changing. Last year was full of unexpected events and sometimes controversial innovations. Today we can safely say that in the world of SMM 2015 will be a year not of quantity but of quality.
“This is the third year in a row when SNCE welcomes all industry professionals and provides opportunity to get a glimpse of the future of the industry and to understand what areas have sunk into oblivion, and what is taking the lead.
What trends will be relevant in different directions spheres of digital and SMM, how to grow in crisis, how to increase sales via social networks, what subtleties of performance-marketing should be considered, how to position your brand, what real KPI of viral videos is, what the prospects of retargeting are, and in general - what experts should get ready to in 2015 – attendees of Social Networking Congress & Expo will get to know this and much more”, - Mares Shamzhi, curator of the conference, said in his welcoming speech.
Event dedicated to business in social media, was held for three days in Exhibition and Convention Center "Sokolniki" in Moscow, and it brought together over 1,000 professionals.
SNCE was a combination of conference and demo zone – platform where speakers presented their report and companies operating in the industry showcased their products and services.
One the first two days, on 12 and 13March, there was a business conference, consisting of 28 interesting and incredibly actual performances by renowned market experts held within SNCE.
There were a lot of prominent speakers among experts performing at the conference: Damir Khalilov (GreenPR), Polina Desheulina (Mail.Ru), Roman Agafonov (JagaJam), Vladimir Azizov (Hungry Boys), Felix Zinatullin ("Cerebro Target"), Alexander Breus (Nectarin), Artem Welker (LikeHack Inc, USA), Andrei Volkov (GRAPE), Vasiliy Lebedev (Institute of Communicative Technology), Lara Ispravnikova ("Svyaznoy"), Oleg Barmin ("VimpelCom"), Max Ulyanov (Bosch & Siemens), and others.
The experts shared their predictions for industry development in 2015 and talked about the new trends that will be in demand this year.
Thus, Lara Ispravnikova noted that in 2015 the main trend will be gamification in social networks, including as a method of promotion. Also wiki-activity will take its important place.
Andrei Volkov is sure that this year promotion in YouTube will be on trend, because it's the age of video advertising starting now. And due to the economic situation, according to the speaker, the number of analytical services will increase.
Speakers of SNCE explained in details how everything should work - how to create a clear, interesting, and most importantly - useful for users SMM strategy.
The moderators of the two-day conference were Alexander Bakeev, Nikita Chernov-Zhehovskoy and Pavel Targashin.
Many speakers who has taken part in the event for the first time, noted high involvement of the audience, as well as friendly and warm atmosphere of the event.
This year participants of demo zone were companies such as Postsovet, Agakat.com, Brand Analutics, Jagajam, eLama et al.; they pleased visitors with original designs of their stands and even lured everybody with sweet souvenirs.
The third and final day of the event - March 14 - was entirely dedicated to entertainment topics. Since this year SNCE was part of large tech show MATE, there were a lot of pleasant surprises from companies involved in this grand event.
Fun program that was of interest not only for adults but also for children, consisted of roller coaster ride using virtual reality helmet Oculus Rift, 3D selfies from 3D Pechka, master classes in augmented reality, testing apps for students and performances within open lectures, where one could get to know about latest developments in IT field.
SpeedDealing went down the storm - this is a special, well-known in business circles format of meetings that helps start-ups and investors find each other.
Investor of Rostelecom Sergey Shlikov paid special attention to Martin Mecklenburg with startup Zoobe (animated video messages for communication in social media).
Zamir Shukhov showed genuine interest in many start-ups, because in the nearest time his company, GVA LaunchGurus is going to invest a lot in promising projects. Among other, Zamir singled out the following projects: startup by Sergey Kravtsov - Happimess – social geopositioning service with built-in affiliate system of discounts for students of megacities, project of Alexander Belozerov; he also stated his willingness to appoint meeting and discuss in detail possible partnership with Anton Azarov (HeapPoint), Hovhannes Mersopyan (LifeWay) and Martin Mecklenburg.
Nikita Yuriev from Internet Initiatives Development Fund (IIDF) also noted the project of Alexander Belozerov and JagaJam - already successful project for effective social media marketing.
Summing up these three days, it should be stressed that SNCE has perfectly manifested itself as an important event for professionals of social media industry. For the umpteenth time this event proves that this is where you can get acquainted with leading market players, talented developers, major investors, listen to interesting reports by digital-stars, see and test gadgets and their apps, and establish important business contacts.
Event organizer Smile Expo expresses its sincere gratitude to all participants and partners for cooperation, and to visitors - for their trust.
See you next year!